“Joan Gelfand has written a winner! I could not put Extreme down. It is exciting and sexy with excellent character development. Plus, Gelfand clearly knows Silicon Valley very well. She nails it down to the shoes, shirts, and drinks. Don’t start reading this when you have something else you need to be doing anytime soon!”
Sara B. Hart, PhD, Silicon Valley management consultant, author of “The Upside of Downsizing: Getting to Enough” and former Executive Director of the Anita Borg Institute for Women and Technology.
“With a poet’s sensibility and a novelist’s instinct for plot, Joan Gelfand has produced a whip-smart page-turner of a book, complete with startup fever, romantic intrigue, and a cast of sympathetic — and not so sympathetic — characters. Read Extreme and you’ll have a better sense of what really goes on in Silicon Valley, far better than TV shows like Silicon Valley could ever provide.”
Katie Hafner, Author, “Wizards Stay Up Late: The Origins of the Internet,” and NYT and WSJ Reporter
“Extreme is a wild romp through the tech industry unlike anything I’ve ever dared to imagine in my wildest dreams. Joan Gelfand gives readers a voyeuristic peek into the subculture that runs our world, of which she is intimately acquainted. Gelfand is a poet and literary magician, with humor, wit, sass and thrills more exciting that jumping out an airplane on skis down the black ice of Kilimanjaro.”
Kelly Sullivan Walden, Author of It’s All in Your Dreams and Hero’s Journey Dream Oracle Cards.
“Joan Gelfand rips the shiny consumerist veneer off of Silicon Valley startup culture like a bandaid from a high tech scab. Extreme is written with the same rhythm as life at a startup: a lot happens and it happens fast. But make no mistake, this book is more than the story of a modern woman negotiating the Si Valley old boy’s club, it’s quirky, it’s cute, it’s packed with geek glitz, and it’s about real life and real people in an unreal culture. Enjoy the ride!”
Ransom Stephens, Bestselling author of “Too Rich to Die.”
“A delightful job catching the complications of life and love in the crazy world of startups.”
Kimberly Unger, Sci-Fi Writer and Video Game Executive (Playchemy)
“An exciting page turner.”
Lindsay Bleier, CFO, Smartsheet
“The best transmedia project I’ve come across.”
Peter Miller, Chief Technologist, US Gov’t/Publisher, Encanto Press
“Hip & smart”
Mike Morton, Software Engineer
In “Extreme”, Gelfand gives us a wild, no holds-barred, insider’s view of the secret underbelly of Silicon Valley where launching a new startup is like jumping out of an airplane and building own your parachute on the way down. Welcome to SV, where greed, betrayal, and cheating on your lover are as common as saketinis, and eighty million dollars can depend on which of your crazy ideas is getting the most ‘Likes.'”
Mary Mackey, New York Times bestselling author of “A Grand Passion”
In EXTREME, Joan Gelfand’s franticly ambitious characters pop off the page, revealed layer by layer until one feels as though they are old friends. Their story, a manic tale that resonated with my own memories of life in the start-up world, enthralled me. EXTREME is a fun, fast-paced romp, at times poetic. For me, it is a poignant revisiting of the muscular, delusional Silicon Valley tech-storm that so many of us fell prey to—and continue to fall prey to, even while sheltering in place. We bring to the battle all our assorted baggage. We know it has to end. But we don’t want it to—unless it’s on our own terms.
Carole Stivers, Author of “The Mother Code”